Search Engine Optimization
SEO stands for Search Engine Optimization, getting traffic from free organic listings. SEO = relevant content + quality links, which translates into higher Search Engine rankings. SEO is huge and every company on the web is doing it or is looking to do it. The whole SEO process is broken and it is hard to learn and hard to measure. It is also hard to know what is working at times as a lot more art than science is involved. SEO is an investment and it takes time and capital to see the return.
Our goal as your SEO Company is not just to rank your website on top of the first page, but also keep it ranked as the structure of the Search Engines change. As Google and the other Search Engines’ business goals change, your SEO strategy should also adapt to the changes made by them. This means working on the areas to get a website built up, and then pulling back on the certain things as momentum is built and solid support takes over the role of pushing up rankings. Managing risk is probably one of the most undervalued aspects of SEO, largely because the cost does not appear until it is too late.
Statistics show that half of the Search Engine traffic comes from SEO and the other half comes from paid listings via Pay Per Click (PPC). Being ranked on the first page isn't good enough anymore. You need to be ranked on top of the first page in order to get the most out of Search Engine traffic. Clients of EXPRESEO are ranked on top of Google for their main keywords.
PPC also comes into play when it comes to SEO. Studies have shown that paid listings can play a direct role in whether or not an organic listing is clicked. If your business has both organic and paid results appear at the same time, you have a better chance of your organic result getting clicked than if the paid result had not appeared. Click-through rates, conversion rates and total revenues are higher when both organic and paid listings are present at the same time.
Contact us to find out more about our Search Engine Optimization (SEO) program.
Our goal as your SEO Company is not just to rank your website on top of the first page, but also keep it ranked as the structure of the Search Engines change. As Google and the other Search Engines’ business goals change, your SEO strategy should also adapt to the changes made by them. This means working on the areas to get a website built up, and then pulling back on the certain things as momentum is built and solid support takes over the role of pushing up rankings. Managing risk is probably one of the most undervalued aspects of SEO, largely because the cost does not appear until it is too late.
Statistics show that half of the Search Engine traffic comes from SEO and the other half comes from paid listings via Pay Per Click (PPC). Being ranked on the first page isn't good enough anymore. You need to be ranked on top of the first page in order to get the most out of Search Engine traffic. Clients of EXPRESEO are ranked on top of Google for their main keywords.
PPC also comes into play when it comes to SEO. Studies have shown that paid listings can play a direct role in whether or not an organic listing is clicked. If your business has both organic and paid results appear at the same time, you have a better chance of your organic result getting clicked than if the paid result had not appeared. Click-through rates, conversion rates and total revenues are higher when both organic and paid listings are present at the same time.
Contact us to find out more about our Search Engine Optimization (SEO) program.